Life Is Calling


Consider life insurance as you strive for financial independence and preservation for your future and your family's.

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More to Life Than You Might Think

Life insurance is something that helps your loved ones after you've passed away, right? It's not something that can benefit you while you're still living, is it?

Actually, that's a common misconception.

Many people don't realize that life insurance could represent a unique (and potentially valuable) option in your overall financial strategy, in some cases offering much more than just a death benefit to your beneficiaries.

When properly structured, a life insurance policy can provide several income benefits while you're still living, including:

  • Tax-deferred cash value growth potential

  • Supplemental retirement income through tax-free policy loans or withdrawals*

  • No required minimum distributions (RMDs)

  • No 10% penalty tax for accessing policy cash values before age 59½

  • Financial flexibility

* Policy loans and withdrawals are not usually subject to income tax unless the policy is classified as a modified endowment contract (MEC) under IRC Section 7702A. Policy loans and withdrawals will reduce available cash values and death benefits and may cause the policy to lapse. Additional premium payments may be required to keep the policy in force. In the event of a lapse, outstanding policy loans in excess of unrecovered cost basis will be subject to ordinary income tax. Tax laws are subject to change; consult a tax professional about your personal situation.

When Might Change Be Good?

Americans face several financial risks during their lifetime. Some of these risks may be reduced over time and can often be addressed through the use of term life insurance. However, some risks actually increase as we age and their solutions become more daunting. One potential solution may be permanent life insurance, which not only provides a tax-free death benefit to your beneficiaries but also includes a cash value component that could be used to address key risks in retirement.

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Types of Life Insurance

Permanent Life Insurance

Permanent life insurance can last for the policyholder's lifetime, so long as the premium payments are made. This solution can include several types of insurance, including whole life, universal life and indexed universal life insurance.

In addition to the death benefit, these policies also include a "cash value" component that can be tapped into during your lifetime.

Term Life Insurance

Term life insurance is designed to provide a death benefit and is only held for a specific period, such as 10, 15 or 20 years, so long as you pay your premiums.

    • Policies are based on your age, gender and health and life expectancy.
    • Some policies can be renewed after expiration with adjusted premiums.
    • Policies guarantee a death benefit payment if you pass away during the specified period.

Term life insurance policies don't include a "cash value" component, the protection extends only during the life of the policy and they are generally less expensive than permanent life insurance.

What's Right for You?

Every person's situation is different. We can help you review your needs and goals and determine which type of life insurance might best suit your circumstances.

If you have questions about life insurance and how it might fit into your overall financial strategy, we'd love to discuss it with you.

Click the button below or give us a call at to schedule your appointment today.

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Take a Step Toward Financial Independence

It's never too early or too late to take control of your financial future so you can enjoy life on your terms. Get started by scheduling a no-obligation meeting with or registering for an upcoming event.

Get Your Quote

Fill out this brief form to request life insurance quotes from leading life insurance providers.

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By submitting your personal information, you consent to be contacted by a financial professional regarding your financial strategy for retirement.
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Life Insurance premiums are based on your health rating. This means that the younger and healthier you are, the better your rate will be. There are 4 basic categories. For now, you can follow this guide to estimate which is the right one for you. *Note, these descriptions are generally based on people who haven’t used any form of tobacco for about 5 years.
Preferred Plus- Exceptional Health, lowest rates. This category is a tough one to get into. It’s generally for those at a normal weight for their height, who have normal blood pressure/cholesterol reading, and have a clean medical history. Usually, you can’t have a history of premature death in your family related to heart disease or cancer. Your driving record counts too.
Preferred- Excellent health, 2nd best rates. This category is similar to the Preferred Plus, but allows a bit more elbow room on things like blood pressure, cholesterol, and weight.
Standard Plus- Above-Average Health. You’ll fit in here if you’re generally healthy, but don’t quite meet the Preferred requirements.
Average Health- Not the lowest, but usually still good rates. This category is for those working on their weight, being treated for high blood pressure or cholesterol or those with a history of premature from cardiac disease or cancer in their family.

Your Health(Required)
The “length of coverage” is how long your policy and coverage will last, for as long as you continue to make payments. Your rate will be locked in for this entire duration of your policy.
This is the amount of money that you will leave behind for your loved ones. It might be tempting to lower this amount to get a lower rate, but remember to think realistically about the needs of those that depend on you.

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800 W. 47th St. Suite 709 | Kansas City, MO 64112 | 816-931-0375 | dlueke@heritagefirst.net 

Heritage First offers insurance products and services. We do not offer tax or legal advice. Always consult with qualified tax/legal advisors regarding your own situation.

Insurance product guarantees are backed by the financial strength and claims-paying ability of the issuing company. Life insurance involves terms, restrictions and costs, including possible surrender penalties for early withdrawals. It typically requires medical, and sometimes financial, underwriting to qualify for coverage. Policy and feature availability may vary by state.

Investment advisory services made available through AE Wealth Management, LLC (AEWM). AEWM and Heritage First are not affiliated companies. Insurance products are offered through the insurance business Heritage First. Heritage First is also an Investment Advisory practice that offers products and services through AE Wealth Management, LLC (AEWM), a Registered Investment Adviser. AEWM does not offer insurance products. The insurance products offered by Heritage First are not subject to Investment Advisor requirements. AEWM and Heritage First are not affiliated companies.

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